Social Media Manager

Accra, Ghana
17 days ago

Description

This is a flexible, part-time role that allows you to work remotely while managing our social media channels, creating engaging content, and fostering audience connections. Ideal candidates should have excellent communication and creative skills.

Qualifications and Experience

  • Bachelor’s degree in Communications, Marketing, Digital Media, Business Administration, or related field.
  • Minimum of 2 years of experience in digital marketing and social media management.
  • Proven expertise in content creation, social media analytics, and community management.
  • Strong understanding of digital marketing techniques, including SEO, PPC, and email marketing.
  • Proficiency in design and content tools (e.g., Canva, Adobe Creative Suite, social media scheduling tools).
  • Experience handling administrative and PA duties.
  • Excellent communication and organizational skills with a proactive, solution-focused approach.
  • Demonstrated ability to work independently in a remote setting.
  • Strong attention to detail and multitasking capabilities.
  • Passion for sustainable business practices and familiarity with agribusiness is a plus.

Applicant Requirement

Each applicant must submit a case study showcasing their digital marketing experience and proven competencies. This should include examples of previous social media campaigns, analytics, or projects that highlight their skills and results.

Benefits

  • Competitive salary
  • Flexible working hours
  • Professional development and training opportunities

Duties and Responsibilities

  • Develop and implement comprehensive social media strategies to align with the mission of Inicio BD Company Limited in business advisory, advocacy, and trade support.
  • Create, schedule, and manage engaging, high-quality content that reflects the company’s focus on agribusiness and value addition.
  • Monitor, analyze, and report on social media performance metrics to inform and enhance content strategies.
  • Engage actively with online audiences, respond to comments and messages promptly, and foster community growth.
  • Collaborate with internal teams to highlight key initiatives, projects, and milestones on social platforms.
  • Support virtual and live events through targeted promotional campaigns and real-time social media interaction.
  • Execute digital marketing campaigns, including SEO/SEM, email marketing, and paid social advertising, to expand reach.
  • Assist in administrative and PA duties, including scheduling meetings, managing communications, maintaining records, and supporting the management team.
  • Ensure efficient organization of digital documentation and files.
  • Prepare regular reports on social media and digital marketing impact, suggesting strategies for improvement.
  • Conduct market research to stay updated with digital marketing trends and competitors.
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